Peninsula College Entrepreneur Institute

Is your web site successful? The average website converts less than 2% of site visitors into customers. Using free and low-cost resources you learn how to optimize your site for reaching your target audience and then converting them into a customer (even if the  “customer” is a donor). This class covers specific fundamental SEO, SEM, Landing Page Optimization (LPO), site analytics, page testing and results analysis techniques.

The topics covered include:

• the use of keyword and phrase selection tools and implementation in page content;
• listing submission tools;
• Google Analytics;
• Google Webmaster Tools;
• Google’s Website Optimizer;
• passive-, active- and social-targeting via LPO variations and micro sites as well as
• other tools for measuring results in a clear, graphic way.

Learn what each online customer is costing you and how to reduce that cost thus raising your profits. It’s the numbers that make the bottom line. Access to the Internet is not required but recommended for practice and research outside of class.

March 23, 25 & 30, 6 – 9 pm

Course Registration ID: N008
Class Length: 9 hours
Instructor: Carolyn E. Cooper
Course Fee: $99.00